RUN ADS DIGITAL / TRAVEL
Travel marketing.
From inspiration to enquiry.
Run Ads Digital offers performance marketing for travel businesses, connecting paid ads, focused landing pages and organised follow-up. Campaign planning starts with the trip, traveller and booking journey you want to support.
Discuss your travel campaign ↗Build the campaign around a specific trip or service
A broad travel message leaves the visitor with too many choices. Start with a destination, itinerary, experience or advisory service. Clarify who it is for, the travel window and the next action: request an itinerary, discuss a trip or enquire about availability.
Choose channels around intent
Meta can be considered for visual discovery and retargeting, while Google Search can be considered for people actively looking for a particular trip or service. YouTube may fit a product that benefits from explanation. The mix depends on the offer, creative assets, audience and budget.
Give a travel enquiry useful context
A landing page should answer practical questions before asking for an enquiry: what is included, who the trip suits and what needs to be confirmed. Where relevant, ask for travel dates, party size, destination interests and budget range. Keep offers and availability accurate as they change.
Follow up through the planning period
Travel decisions may involve comparing options or coordinating several people. A CRM can record the enquiry, proposal and next follow-up date. Permission-based email, SMS or WhatsApp can support the conversation without substituting automation for an adviser’s judgement.
Measure enquiries through to bookings
Review qualified enquiries, consultations, proposals and confirmed bookings as distinct stages. Assess campaign costs alongside the value of the business won and the time your team spends handling requests. Record cancellations separately where they affect the commercial picture.
Prepare for a useful strategy call
Bring the travel products you want to promote, your booking calendar, current enquiry process and approved imagery. Discuss who confirms prices and availability, how quickly the team can respond and which customer questions repeatedly delay a decision.
YOUR QUESTIONS
Travel
marketing FAQs.
Can you market bespoke travel services?+
A campaign can be scoped around a bespoke planning consultation or itinerary enquiry. The landing page and questions should help your team understand the traveller before preparing a proposal.
Should a campaign optimise for enquiries or bookings?+
Choose the action your customer can realistically take. A simple product may support direct booking, while a complex or bespoke trip may need an enquiry and consultation first.
Can WhatsApp be part of the follow-up?+
Yes, where the business has the appropriate setup and permission to contact the person. We agree the channel, message and human handover as part of the journey.
LET’S TALK ABOUT YOUR BUSINESS
A clear next step.
Discuss your offer, audience and follow-up
with Run Ads Digital.